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Realtor.com picks Crossmedia as digital media AOR
Published: 25/04/2018Realtor.com has selected independent Crossmedia as its digital media agency of record as it ramps up its digital media investment and tries to drill down on audience identification. Realtor.com still ... Read moreSource: adage.com -
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LVMH said to be reviewing media in North America
Published: 25/04/2018Luxury goods conglomerate LVMH Mot Hennessy Louis Vuitton is reviewing its media account in North America, according to people with knowledge of the matter. The French luxury conglomerate houses a sta ... Read moreSource: adage.com -
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Commercial Production: Where’s It Headed?
Published: 25/04/2018Adotas sat down with Jennette MacLachlan (pictured below), recently hired as Executive Producer at Big Block, the creative agency and experiential marketing company, to explore how video commercials a ... Read moreSource: www.adotas.com
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Simulmedia on Building a TV Media Plan: Tough to Dial in Correctly
Published: 25/04/2018The post Simulmedia on Building a TV Media Plan: Tough to Dial in Correctly appeared first on Adotas . Read moreSource: www.adotas.com -
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Wednesday Wake-Up Call: Head & Shoulders tweaks president, Snapchat tweaks its design
Published: 25/04/2018Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: President Trump surprised his French counterpart Emmanuel Ma ... Read moreSource: adage.com -
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Management shifts at 360i as Belsky, Hofstetter take new roles
Published: 25/04/2018360i is elevating president Jared Belsky to CEO and making current CEO Sarah Hofstetter the agency's chair. Bryan Wiener, who had held the chairman role, is leaving to become comScore's chief executiv ... Read moreSource: adage.com
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Kraft Heinz's new chocolate sandwich cookies might give you déjà vu
Published: 25/04/2018Kraft Heinz makes Kraft macaroni and cheese, Jell-O desserts, Maxwell House coffee, Heinz ketchup, Oscar Mayer cold cuts and Kool-Aid flavored drink mixes. But it's been lacking in cookies, until now. ... Read moreSource: adage.com -
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Kraft Heinz's new chocolate sandwich cookies might seem familiar
Published: 25/04/2018Kraft Heinz makes Kraft macaroni and cheese, Jell-O desserts, Maxwell House coffee, Heinz ketchup, Oscar Mayer cold cuts and Kool-Aid flavored drink mixes. But it's been lacking in cookies, until now. ... Read moreSource: adage.com -
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Billionaire Bollore held by French police in corruption case
Published: 24/04/2018Billionaire Vincent Bollore is being held for questioning by French judicial police Tuesday as part of an investigation into possible bribes of public officials in two African countries. The probe -- ... Read moreSource: adage.com
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New Report From ViralGains and CMO Council Explores State of Digital Video Advertising
Published: 24/04/201896 Percent of Marketers to Increase Video Ad Spend; Issue Call for Stronger Viewability Standards. ViralGains, a digital video advertising journey platform, in conjunction with the Chief ... Read moreSource: www.adotas.com -
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BBDO wins Webby Agency of the Year for second consecutive year
Published: 24/04/2018The Webby Awards has named BBDO New York its Agency of the Year for the second year running, with campaigns including P&G's "The Talk," Downtown Records' "Live Looper," M&Ms and Sandy Hook Promise's " ... Read moreSource: adage.com -
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Tuesday Wake-Up Call: Brands are kind of uninspired by the #RoyalBaby. Plus, what WPP should do
Published: 24/04/2018Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Since we don't know the name of the new addition to the Brit ... Read moreSource: adage.com
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Nestle evaluating North America agency relationships
Published: 23/04/2018Nestl, one of the biggest advertisers in the U.S., is looking to pare down its agency roster. The food maker is looking to consolidate its North American ad business with four to six agencies, Adweek ... Read moreSource: adage.com -
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What WPP's board should do next: 10 prescriptions for business after Sorrell
Published: 23/04/2018It's been just over a week since WPP CEO Martin Sorrell stepped down from the world's largest advertising holding company following an internal investigation into an unspecified misconduct allegation, ... Read moreSource: adage.com -
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Campbell Ewald elevates 22-year veteran to ECD, The Community names 'idea directors'
Published: 23/04/2018Campbell Ewald promoted Laura Rogers to executive creative director. The 22-year veteran of the agency will continue to oversee OnStar, "Cadillac Magazine" and Chevrolet's "New Roads Magazine." Previo ... Read moreSource: adage.com
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It’s Monday. I’m Back. This Blog Has Recommenced.
Published: 23/04/2018If you look at the title of this blog post, you know it’s the perfect storm of hell. Sorry. But you did have 2ish weeks of freedom, so what do you expect. But I’m not a total animal, so I& ... Read moreSource: robcampbell.wordpress.com -
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Photo Gallery: What you missed at the Ad Age A List & Creativity Awards gala
Published: 20/04/2018.teads-inread { display:none; } Continue reading at AdAge.com Read moreSource: adage.com -
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Ford puts global creative in review, adding more woes for WPP
Published: 20/04/2018Ford has put its global creative account into review, putting incumbent WPP on the defensive at the same time it searches for a new CEO. The account, now held at WPP's Global Team Blue, has been under ... Read moreSource: adage.com
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Agency Brief (A-List edition): Some news for your hangover
Published: 20/04/2018How's everyone feeling today? If you're moving a little slower than usual, we feel your pain. Last night brought together more than 500 of adland's rowdiest for a night of awards at the 2018 Ad Age A- ... Read moreSource: adage.com -
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Tapjoy Study: Exploring the Effect of Rewarded Ads on User Value
Published: 20/04/2018New “Maximum Impact Report” finds that sessions, retention rates and spend all climb steadily as consumers complete greater amounts of rewarded ads. Tapjoy, the Maximum Impact Platform™ for mobile adv ... Read moreSource: www.adotas.com -
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Friday Wake-Up Call: YouTube has brand safety issues, again. And 'Fearless Girl' will get moved
Published: 20/04/2018Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Happy 420 Day. What people are talking about today: Congratulations to the winners of the Ad Age ... Read moreSource: adage.com
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