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The Millennial Dilemma: The Generic Generation Doesn't Want Your Brands
Published: 21/08/2017.headline-one { color: #fff; font-size: 110px; Continue reading at AdAge.com Read moreSource: adage.com -
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MEC Hires Amanda Richman as U.S. CEO Ahead of Merger With Maxus
Published: 18/08/2017GroupM media agency MEC has hired Amanda Richman, president of investment at Starcom USA, to be U.S. CEO. MEC lost its North America CEO earlier this year when Marla Kaplowitz left to become president ... Read moreSource: adage.com -
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When Your Confidence Shows Your Insecurity …
Published: 18/08/2017So I was in San Francisco Airport recently when I saw this … Putting aside the fact there is a Christian bookshop in an airport, I find their attempt to validate their religion through the use o ... Read moreSource: robcampbell.wordpress.com
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4C Surpasses $1 Billion in Annualized Media Spend & Introduces Pacing Dashboard
Published: 18/08/20174C Insights (4C), a data science and media technology company, announced that it passed the milestone of $1 billion in annualized media spend across its top-rated cross-channel advertising platform. I ... Read moreSource: www.adotas.com -
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Sanofi's Global Media Shifts to Mindshare After Review
Published: 18/08/2017French pharma giant Sanofi has tapped WPP's Mindshare to handle its global media and Havas Media Group to field its U.S. media following a global review. Sanofi spent $1.5 billion in advertising in 20 ... Read moreSource: adage.com -
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Swipe Right: Interns Create Tinder Recruiting Tool
Published: 17/08/2017Cincinnati probably isn't the first city you'd pick to work in. That's exactly why a bunch of interns at Possible Cincinnati, tasked with finding a way to attract talent, created a Tinder account to f ... Read moreSource: adage.com
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GroupM Relaxes Viewability Standard for Social Video
Published: 17/08/2017WPP's GroupM, the world's largest buyer of advertising on behalf of marketers, has changed its standards for the "viewability" of the digital ads it will pay for, softening its requirements in social ... Read moreSource: adage.com -
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How One Creative's Brewing Hobby Influences His Work
Published: 17/08/2017When Idea Farmer's Bob Partridge isn't working on his agency's clients like KitchenAid, Shutterfly, Subaru and Muscle Milk, the Los Angeles-based executive creative director is brewing beer, a longsta ... Read moreSource: adage.com -
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Global Brands Are Taking More Control of Media Spending: WFA
Published: 17/08/2017Global brands have tried to tighten control on media spending and reexamine their relationships with agency suppliers in the year since a bombshell report on media transparency from the Association of ... Read moreSource: adage.com
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Focus on the Human Element to Fix Ad Fraud
Published: 17/08/2017Recent headlines have forced advertisers and agencies to give ad verification a second look. With $16 billion set to be lost to fraud this year, it’s not surprising that marketers now want more reassu ... Read moreSource: www.adotas.com -
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Alibaba Sales Jump 56%, Boosted by Demand From Chinese Shoppers
Published: 17/08/2017Alibaba Group's quarterly revenue rose 56% from the comparable year-earlier period, powered by Chinese consumers' thirst for buying cheaper and higher-quality goods online. Revenue at China's biggest ... Read moreSource: adage.com -
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Ad Age Wake-Up Call: How Apple, Facebook and Starbucks Responded in Troubling Times
Published: 17/08/2017Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: CEOs and brand leaders can't stop weighing in ... Read moreSource: adage.com
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plista and Jivox Partner to Launch an AI Powered Native Dynamic Creative Solution; A+E Network Unveils New Brand Campaign: Brave Storytellers
Published: 16/08/2017plista, Xaxis’ data-driven native advertising platform, and Jivox, a personalized digital marketing technology company, announced they are enabling real time creative optimization in programmatic nati ... Read moreSource: www.adotas.com -
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WeChat and Mobile Games Drive Growth at Chinese Internet Giant Tencent
Published: 16/08/2017Tencent Holdings' quarterly profit got a huge boost from the success of its megahit gaming title Honour of Kings and an assist from advertising revenues. China's largest corporation reported a 70% sur ... Read moreSource: adage.com -
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Ad Age Wake-Up Call: CEOs Face Hard Decisions About Trump, and Other News to Know Today
Published: 16/08/2017Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: CEOs and brand leaders are rethinking their m ... Read moreSource: adage.com
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Does Delta Care More About Their Plastic Than Their Passengers …
Published: 15/08/2017So a little while ago, I was flying on DELTA from NYC to LA. As I was settling in for my 5 hour flight [that turned into a 10 hour trip, which is a story for another day] I reached for the headphones ... Read moreSource: robcampbell.wordpress.com -
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The State of IAB’s Ads.txt: Getintent’s Study Shows Few Early Adopters
Published: 15/08/2017Getintent has released a new study that digs into the implementation (or lack thereof) of IAB’s Ads.txt over the digital landscape, especially when it comes to publishers adopting it. To conduct the s ... Read moreSource: www.adotas.com -
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Betting for Better Mobile Ad Performance
Published: 15/08/2017Everyone remembers their first trip to Las Vegas, trying to decide in which slot machine to insert the quarter in order to receive an avalanche of quarters when pulling the machine’s arm. Data scienti ... Read moreSource: www.adotas.com
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Droga5 Wants to Introduce Poets, Playwrights to Advertising
Published: 15/08/2017If you're an 18-year-old Twitter wunderkind or a sexagenerean rocker looking for a desk job a new program from Droga5 may be for you. The agency is launching D5in10 Academy, a crash course into the cr ... Read moreSource: adage.com -
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Sticky Content Launches Native Advertising Network
Published: 14/08/2017PA Group’s creative content agency partners with native advertising platform Nativo to offer leading brand clients access to publisher audiences at scale. Sticky Content, a creative content agen ... Read moreSource: www.adotas.com -
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Ad Age Wake-Up Call: Netflix Signs Shonda Rhimes and Other News to Know Today
Published: 14/08/2017Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: TV producer Shonda Rhimes is heading to Netfl ... Read moreSource: adage.com
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