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Isobar gets its first U.S. CCO, Droga5 promotes two ECDs
Published: 19/02/2019Isobar promoted Ricardo Salema from executive creative director to the newly created role of chief creative officer for the U.S. He joined the agency 12 years ago and has worked with clients including ... Read moreSource: adage.com -
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Emerging Types of Innovative Visual Content to Increase Conversions
Published: 19/02/2019The world of business has been changing lately. Some methods that used to demonstrate good results are no longer effective. According to statistics, only 10% of marketers consider their methods of lea ... Read moreSource: www.adotas.com -
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A celebrity feud over Totino's pizza, and an update on that Burger King Super Bowl commercial: Tuesday Wake-Up Call
Published: 19/02/2019Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Sk ... Read moreSource: adage.com
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6 Simple Tips to Increase Your Traffic During Website Redesign
Published: 18/02/2019Brace for impact! The company wants a website overhaul. Even worse, you are in dire need to redesign your own website – the one you’ve built for years. What should you do? There are plenty of factors ... Read moreSource: www.adotas.com -
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Best Lead Generation Companies for your Startup
Published: 17/02/2019By Ariba Niaz Manual lead generation is difficult for startup companies! there are different ways of lead generation for different companies. You can get a pipeline of qualified leads from best lead g ... Read moreSource: www.adotas.com -
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6 Ways Brands Can Be More Authentic On Social Media Through Marketing
Published: 16/02/2019By Kamy Anderson Social media platforms have become very attractive to brands. And why wouldn’t they? There are more than 2 billion social media users around the globe. They use it to stay in touch wi ... Read moreSource: www.adotas.com
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How Technology Helps your Business go Global
Published: 15/02/2019By Jeff Jones Technological advancements have made it easier and more rewarding to take your small business to the global stage as opposed to confining it to the local market. That is without mentioni ... Read moreSource: www.adotas.com -
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Deadline extended for the Breakthrough Experience Award
Published: 15/02/2019Calling all digital gurus from around the world: The A-List & Creativity Awards might be closed for entries, but here's one more chance for you to make your mark. We've partnered with WP Engine on the ... Read moreSource: adage.com -
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Report Shows Why Video Won’t Kill The TV Star
Published: 15/02/2019Advertiser Perceptions finds more advertisers increasing video advertising across all platforms, despite persistent concerns over measurement and safety. A new report from Advertiser Perceptions confi ... Read moreSource: www.adotas.com
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A big FTC fine for Facebook? Plus, Amazon's romance with New York City is over, sort of: Friday Wake-Up Call
Published: 15/02/2019Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Sk ... Read moreSource: adage.com -
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7 Research-Based Actions to Improve Your Content Marketing Business
Published: 14/02/2019By Becky Holton A recent HubSpot survey concluded that 53% of all marketers deem content marketing to be their most reliable inbound strategy. The main reason for such a hierarchy of priorities is due ... Read moreSource: www.adotas.com -
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Read Lee Clow's love letter to advertising
Published: 14/02/2019Lee Clow, the creative mind behind ads like Apple's "Think Different" and Adidas' "Impossible is Nothing," is retiring. As of today, the chairman at TBWA/Media Arts Lab and director of Media Arts at T ... Read moreSource: adage.com
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Lee Clow is retiring. Plus, Chuck E. Cheese fights a YouTube conspiracy theory: Thursday Wake-Up Call
Published: 14/02/2019Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Sk ... Read moreSource: adage.com -
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Valentines Day Might Not Be About Love, But That’s No Reason To Not Talk About Love …
Published: 14/02/2019Don’t worry, I’m still away. And there won’t be another post tomorrow. But I couldn’t let today pass without writing something. As many of you know, I hate Valentine’s Da ... Read moreSource: robcampbell.wordpress.com -
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Ido acts as her father figure and bids to keep her out of trouble
Published: 14/02/2019In the junkyard slums of Iron City (which lays beneath the wealthy sky city of Zalem) our window to this world opens with Dr Dyson Ido (Christoph Waltz) discovering a disembodied female cyborg with a ... Read moreSource: www.adotas.com
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Latin Lovers? New Liftoff Report Reveals Dating Apps Surge in Latin America as North America Registration Rates Plummet 485 Percent
Published: 13/02/2019The all-new data also shows that men now outpace women in dating app engagement and summer months drive mobile dating subscriptions Liftoff, a leader in mobile app marketing and retargeting, today rel ... Read moreSource: www.adotas.com -
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IPG sees 'unbelievable' growth in Q4; didn't see CPG ding
Published: 13/02/2019Advertising holding company Interpublic Group of Cos. posted a strong fourth quarter Wednesday, reporting organic growth of 7.1 percent in the quarter a figure that outpaced those of competitors Omnic ... Read moreSource: adage.com -
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US Marketers Increasingly Targeting Animal Lovers & Hispanic Audiences; Parents No Longer a Top Target
Published: 13/02/2019New data from Lotame releases the top audience data segments from 2018 Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, ... Read moreSource: www.adotas.com
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10 Email Marketing Mistakes Most Business Owners Make
Published: 13/02/2019By Peter Hill Email marketing is an excellent way to increase your business revenue and build relationships with existing and potential clients. This way of online communication allows you to turn occ ... Read moreSource: www.adotas.com -
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Nintendo taps Initiative as media agency in the U.S.
Published: 12/02/2019Nintendo is about to switch up its media agency. The marketer has selected Interpublic Group of Cos.-owned Initiative as its new shop in the U.S. after a review, according to people familiar with the ... Read moreSource: adage.com -
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If I knew then what I know now ... Confessions of a self-diagnosed perfectionist
Published: 12/02/2019If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops. I have high standards. So does my partner. This has served us ... Read moreSource: adage.com
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