Related news
-
![]()
The tyranny of big numbers: Why more isn't always better in marketing
Published: 17/10/2019If I were to offer you a choice between one slice of pizza or three slices of pizza, which would you choose? Seems like a no-brainer, right? But what if in the three-slice option, two of the slices we ... Read moreSource: adage.com -
-
![]()
Under Armour makes spacesuits now. Plus, a 'scam' run on Facebook ads: Thursday Wake-Up Call
Published: 17/10/2019Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily n ... Read moreSource: adage.com -
![]()
5G is a giant leap for mankind ... and for media, too
Published: 17/10/2019We’ve been hearing about 5G’s arrival for some time. While most of us are expecting the same kind of transformation delivered by 4G, 5G will actually be a giant leap forward in a far more revolutionar ... Read moreSource: adage.com
-
![]()
Want to crash the Super Bowl without an official commercial? Start planning now
Published: 17/10/2019The Super Bowl is four months away, but ad planning is well underway. Time is also of the essence for brands looking to make a significant splash without buying a Big Game ad. That’s because with so m ... Read moreSource: adage.com -
![]()
Cosmo's editor reflects on her first year on the job
Published: 17/10/2019Subscribe to us on iTunes , check us out on Spotify and hear us on Stitcher , Google Play , iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! Back in 2008, Jessica Pels was doing exact ... Read moreSource: adage.com -
![]()
The List takes Advertising Week New York
Published: 17/10/2019In September, Reddit co-founder Alexis Ohanian attended the Ad Age House event at the U.S. Open , where he was rooting on his wife, tennis superstar Serena Williams , who had stormed back to reach the ... Read moreSource: adage.com
-
![]()
Huggies ‘10-second’ ad claim dries up after Pampers challenge: Marketer’s Brief
Published: 16/10/2019Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com. Kimberly-Clark Cor ... Read moreSource: adage.com -
![]()
Some Halloween costumes are as inevitable as 2019’s headlines
Published: 16/10/2019Appropriating brands and pop cultural icons as Halloween-costume inspiration is not all sizzle and skin (wait for it). And some are as inevitable as 2019’s headlines. Want to summon your inner ... Read moreSource: adage.com -
![]()
Hearst Magazines to operate Autoweek under license agreement
Published: 15/10/2019New York City-based Hearst Magazines has entered into a multiyear license agreement with Crain Communications Inc. to operate Autoweek, a brand in the Detroit-based publishing company's portfolio. The ... Read moreSource: adage.com
-
![]()
Dunkin' U.S. CMO Tony Weisman is leaving the company
Published: 15/10/2019Dunkin’ U.S. Chief Marketing Officer Tony Weisman plans to leave the coffee-and-doughnut chain as of Dec. 1. Weisman, who joined Dunkin’ in September 2017, oversaw a variety of changes there, inc ... Read moreSource: adage.com -
![]()
Martin Sorrell airs his grievances with holding companies (again)
Published: 15/10/2019The problem with holding companies is their inability to change, said S4 Capital Chairman Martin Sorrell, and the former longtime chief executive of WPP Group. He spoke on a panel moderated ... Read moreSource: adage.com -
![]()
Google teams up with Domino’s on special Pixel 4 deliveries
Published: 15/10/2019Google is delivering thousands of its newest phones today in what can literally be described as a cheesy collaboration with Domino’s Pizza. To showcase the Pixel 4's hands-free functions,&nb ... Read moreSource: adage.com
-
![]()
Google’s response to iPhone 11: more cameras and AI in Pixel 4
Published: 15/10/2019Google on Tuesday showed how it will attempt to get its high-end Pixel phones out of their rut: A combination of familiar Apple and Samsung technology, the addition of juggernaut carrier AT&T, and ... Read moreSource: adage.com -
![]()
Watch the newest commercials on TV from Verizon, Bud Light, the NFL and more
Published: 15/10/2019Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv , the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time ... Read moreSource: adage.com -
![]()
Media’s new role in the empowered consumer journey
Published: 15/10/2019The once common myth that brand and performance marketing must exist separately has been officially debunked. Well, almost. Today’s marketers are beginning to see brand and performance through a new, ... Read moreSource: adage.com
-
![]()
CBD can’t make false health promises, say feds
Published: 15/10/2019CBD stops the spread of cancer. It treats Parkinson’s, Alzheimer’s and ADHD. It can help with PTSD and arthritis. These are just a few of the unsubstantiated claims about CBD that have drawn the ire o ... Read moreSource: adage.com -
![]()
Ad fraud fighter Augustine Fou: 'I indict the holding companies'
Published: 15/10/2019When it comes to how much marketers lose to ad fraud, no one has a bleaker assessment than Augustine Fou. How bleak? “Between 1 percent and 100 percent. There are no 0 percent fraud campaigns, that ju ... Read moreSource: adage.com