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What scares me ... industry insiders reveal their worst fears
Published: 22/10/2018.paragraph a { color: #000; border-bottom: 1px solid #000; Continue reading at AdAge.com Read moreSource: adage.com -
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The Fine Line Between Ego And Desperation …
Published: 22/10/2018This headline came out in AdAge not that long ago. For me, it says more about the state – and ego – of advertising than it does about the state of the environment. Don’t get me wrong ... Read moreSource: robcampbell.wordpress.com -
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Agency Brief: The Curious Case of Wendy Clark
Published: 19/10/2018Rumors began bubbling up last month on Fishbowl that DDB had tapped former Droga5 Chief Creative Officer Ted Royer who left Droga5 amid an internal investigation in February to assist on its creative ... Read moreSource: adage.com
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Another good earnings day for IPG; Q3 beats expectations
Published: 19/10/2018Interpublic Group of Cos. reported third quarter organic growth Friday that was well above analyst expectations, following a number of new-business wins, the closing of its Acxiom Marketing Solutions ... Read moreSource: adage.com -
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Founder of Business that Provides Payment to Consumers for Personal Data Avail – Facebook’s Breach & the Future of Data Management
Published: 19/10/2018Adotas presents a Q&A with Neil Sweeney, Founder and CEO of Freckle IoT and Killi. Please tell me about Killi and the company’s unique approach to data management. Killi is a consumer application ... Read moreSource: www.adotas.com -
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New Searchmetrics study: Google now wants brands to get niche-specific
Published: 19/10/2018Google ranking factors study highlights big variations in search strategies for different niches − from ‘weight loss’ to ‘furniture’ and ‘financial planning’ Brands’ organic search strategies on Googl ... Read moreSource: www.adotas.com
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How OMD and Starcom stack up so far in McDonald's global media review
Published: 18/10/2018One year into McDonald's massive media review, Omnicom Group's OMD and Publicis Groupe's Starcom have each won pieces of the roughly $3.4 billion business scattered across the globe. McDonald's began ... Read moreSource: adage.com -
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Publicis shedding 'volatile' Health Services business; posts 'decent' Q3
Published: 18/10/2018Publicis Groupe reported a "decent" third quarter Thursday on the back of several new business wins and stronger organic growth, while announcing that it will divest its volatile Publicis Health Servi ... Read moreSource: adage.com -
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New York agency Figliulo & Partners is now just Fig
Published: 18/10/2018.firstp { clear:left; } Continue reading at AdAge.com Read moreSource: adage.com
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How To Stop Domain Spoofing Using the Ads.txt File
Published: 18/10/2018Domain spoofing has been around for a long time and there is still a large number of sites being affected by unauthorized sites pretending to be authorized and premium. Since there is a noticeable gro ... Read moreSource: www.adotas.com -
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You Know Adland Is In A Hole When A Lord Mayor Has A Better Philosophy Than Us …
Published: 18/10/2018Magic Magid is a British-Somali who has served as the Lord Mayor of Sheffield since May ’18. Yes, the Lord Mayor. Given he was born in 1989, his appointment has attracted a lot of media attentio ... Read moreSource: robcampbell.wordpress.com -
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Why Sorrell says S4 Capital isn't actually snubbing creativity
Published: 17/10/2018Martin Sorrell whose S4 Capital recently began listing on the London Stock Exchange asserted Tuesday his new venture isn't snubbing creativity even though its stated focus is in other areas. The forme ... Read moreSource: adage.com
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New Script: Are You Ready for Parallel Tracking?
Published: 17/10/2018On October 30th, Google Ads requires all URL’s to be compatible with parallel tracking. To avoid surprises deep in our clients’ accounts, we’ve developed a simple script that I’ ... Read moreSource: www.ppc-epiphany.com -
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In-App Advertising Poised For Growth, Driven by Strong Demand by Brands, New Global Research Shows
Published: 17/10/2018Citing better targeting capabilities, stronger user engagement, high ROI and reliability, 77% of brands instruct their media agencies to purchase in-app inventory Fyber, a leading technology co ... Read moreSource: www.adotas.com -
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Email: The New (Old) Secret Weapon in Your AdTech/MarTech Strategy
Published: 17/10/2018Once the lynchpin of every marketer’s digital strategy, email had fallen a bit out of favor for a while as the novelty and new opportunity of social media and other channels gained traction. Now, this ... Read moreSource: www.adotas.com
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7 Mistakes You Are Making With Your Mobile Content
Published: 17/10/2018Having a mobile content strategy is crucial for any business, no matter what it is. People no longer rely on their laptops to read content – they now use mobile devices to consume content. This ... Read moreSource: www.adotas.com -
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Papa John's taps Havas Media as integrated media agency of record
Published: 17/10/2018Papa John's said it has tapped Havas Media as its new integrated media agency of record. The pizza chain says the decision, effective Oct. 1, comes after a competitive review. Papa John's previous med ... Read moreSource: adage.com -
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The Publicis-owned comms firm that reps Saudi Arabia: 'We take the situation seriously'
Published: 16/10/2018The corporate parent of Qorvis Communications, which has a longtime relationship managing PR and government relations with Saudi Arabia, says it's concerned about circumstances surrounding the disappe ... Read moreSource: adage.com
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Omnicom outperforms expectations with Q3 earnings
Published: 16/10/2018Advertising holding company Omnicom Group reported better-than-expected third-quarter earnings Tuesday morning with CEO and chairman John Wren saying he's optimistic after a slew of "handsome" wins (w ... Read moreSource: adage.com -
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33Across Introduces Cutting Edge Viewable Header Bidding Solutions
Published: 16/10/2018The company will use real-time viewability detection to drive additional demand for quality impressions via header bidding. 33Across, the attention technology company, announced on October 15, ... Read moreSource: www.adotas.com -
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Entries for Ad Age's 2019 Agency A-List and Creativity Awards are now open
Published: 16/10/2018Entries for Ad Age's Agency A-List & Creativity Awards are now open. The awards honor the top forward-thinking leaders, agencies and creative innovators in the marketing industry today. The long-runni ... Read moreSource: adage.com