How financial institutions and brands can use data to create loyalty programs that resonate

Published: 13/02/2020
How financial institutions and brands can use data to create loyalty programs that resonate
Source: WWW.EXPERIAN.COM

Major financial institutions such as American Express, Bank of America, Chase and Citi offer credit cards to hundreds of millions of consumers in the U.S. alone. However, the work doesn’t stop once a customer opens up an account. Millennials have an average of 2.5 credit cards each, and Baby Boomers average 3.5 each. With an average of three cards to pick against (Bycer, 2020)i, these institutions

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