Segmentation: A homeowner is more than just a homeowner

Published: 16/01/2020
Segmentation: A homeowner is more than just a homeowner
Source: WWW.EXPERIAN.COM

When looking at who to target as potential customers, financial institutions will usually rely on general segments such as younger borrowers, active checking account users, prime credit, middle income and homeowners. However, in today’s data-focused and customer-driven world, these broad segments no longer cut it. Consumers expect highly tailored advertisements made specifically for them, and they

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