Kudos, leaderboards, QOMs: how fitness app Strava became a religion

Published: 14/01/2020
Kudos, leaderboards, QOMs: how fitness app Strava became a religion
Source: WWW.THEGUARDIAN.COM

The Strava app offers community, training data and motivation to millions of athletes. Even runners who dislike tech can’t bear to be without it. By Rose George On Ilkley Moor in west Yorkshire on a Tuesday evening in May, 200 people milled about in glorious sunshine, ready to run the five-mile Jack Bloor race over moors recently blackened in a fire, but still beautiful. The air was clear, the goo

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