How the bandwagon fallacy hurts your brand

Published: 19/11/2019
How the bandwagon fallacy hurts your brand
Source: WWW.CUINSIGHT.COM

“I don’t know anyone who…” can be persuasive because we instinctively desire to fit-in but think about the messages associated with that statement. When I heard a talking head on TV begin his reasoning with “I don’t know anyone who…,” I immediately discounted his message. In my experience, “I don’t know anyone who…” is often […] The post How the bandwagon fallacy hurts your brand appeared fi

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