Xandr acquires Clypd in move to build connected TV empire

Published: 18/10/2019
Xandr acquires Clypd in move to build connected TV empire
Source: ADAGE.COM

AT&T-owned Xandr said Friday that it is acquiring Clypd, a sell-side platform that specializes in providing marketers the ability to buy both digital and linear TV ads with improved targeting. Terms of the deal were not disclosed. Sell-side platforms, more commonly known as SSPs, are used by media companies to sell ad inventory to marketers through automation. An advertiser woul

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