Nissan is gradually ‘collapsing’ creative into media across its global markets

Published: 16/10/2019
Nissan is gradually ‘collapsing’ creative into media across its global markets
Source: WWW.THEDRUM.COM

When Allyson Witherspoon landed Nissan North America’s top marketing job in March, long-term partner Omnicom got to work refurbing its existing client unit into a veritable Nissan United 2.0 – an integrated shop that works across product verticals, not media channels.   Witherspoon was such a fan of the set-up that she replicated it internally – now, that model is spreading to other markets. Nissa

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