Using HubSpot for Account Based Marketing

Published: 10/10/2019
Using HubSpot for Account Based Marketing
Source: BLOG.HUBSPOT.COM

Account based marketing (ABM) is having its moment in the sun. While not a new marketing concept by any means, ABM has seen a resurgence in recent years, thanks in part to improvements in technology which have made the strategy feasible for small and midsize businesses. Sangram Vajre, co-founder and CMO of Terminus, refers to this as a democratization of ABM , and this democratization is resulting

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