TikTok will revitalise the Super Bowl, but not as a sporting event

Published: 20/09/2019
TikTok will revitalise the Super Bowl, but not as a sporting event
Source: WWW.THEDRUM.COM

For many, especially on my side of the pond, the Super Bowl is the sporting highlight of the year. The biggest tournament in the United States reaches its climactic finale with audiences across the world tuning in for a clash of the titans. Or at least in principle. Instead of touchdowns galore, 2019 Super Bowls fans were rewarded with the lowest ever score – a match dubbed a ‘snooze fest’ by medi

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