John Goodman stars in Fisher Price's nostalgia-soaked new commercial, its first from Wieden & Kennedy

Published: 20/09/2019
John Goodman stars in Fisher Price's nostalgia-soaked new commercial, its first from Wieden & Kennedy
Source: ADAGE.COM

Fisher Price is turning to nostalgia to help reverse declining sales. The Mattel-owned brand is running its first televised brand campaign with a 60-second spot during the Primetime Emmy Awards airing Sunday on Fox. The campaign, the brand’s first as part of a new relationship with Wieden & Kennedy Portland, strives to engage parents and their children by reminding them of how much fun th

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