EA and Mastercard push Unilever’s agenda for an industry-wide cross-media measurement model

Published: 20/09/2019
EA and Mastercard push Unilever’s agenda for an industry-wide cross-media measurement model
Source: WWW.THEDRUM.COM

Global advertisers including Mastercard and EA are set to gather along with a cohort of industry execs next week to push Unilever’s  plan for an agreed industry-wide metric to measure campaigns across the advertising ecosystem. Last year, Unilever announced its work on a first-of-its-kind cross-media measurement model that would judge the performance of ad campaigns across all publishers and platf

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