Data-Driven, Tech-Enabled Media Approach: Q&A With Hershey's Charlie Chappell

Published: 18/09/2019
Data-Driven, Tech-Enabled Media Approach: Q&A With Hershey's Charlie Chappell
Source: FEEDS.MEDIAPOST.COM

"It was a challenge to lead the transition from a successful but traditional approach to media, and evolve to where we are now," says Charlie Chappell.

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