Singaporeans love McDonald's but have no brand loyalty to fast-food chains

Published: 18/09/2019
Singaporeans love McDonald's but have no brand loyalty to fast-food chains
Source: WWW.THEDRUM.COM

Singaporeans are 38% more likely to visit multiple fast-food chains than Americans, Australians and British. They also have the lowest rates of exclusivity to fast-food with an average of only 26% regularly go back to fast-food chains they previously visited. It found that loyalty to a single franchise is rare in Singapore, with an average exclusivity of 26% across the major fast-food brands measu

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