WPP partners InMobi to enhance brand experiences for consumers

Published: 11/09/2019
WPP partners InMobi to enhance brand experiences for consumers
Source: WWW.THEDRUM.COM

WPP and InMobi Group have agreed upon a long-term strategic partnership with the aim to build benefits for marketers and enhance brand experiences for consumers. The partnership will aim to enable brands to create personalized consumer experiences at scale and all brands to translate insights into timely marketing action. WPP’s GroupM will provide data-driven marketing and media planning with audi

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