Survey: Press releases remain journalists most trusted information source in APAC

Published: 11/09/2019
Survey: Press releases remain journalists most trusted information source in APAC
Source: WWW.THEDRUM.COM

Online press release site PR Newswire, in its latest APAC survey, has revealed that journalists (25%) rate content quality , not readership metrics, as their number one key performance indicator (KPI). The survey further mentioned that a verified news source is more valuable than ever. For example, 73% of journalists in mainland China believe that news accuracy is their top consideration when asse

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