Ad land risks losing modern-day dads if agencies don't offer flexible working

Published: 11/09/2019
Ad land risks losing modern-day dads if agencies don't offer flexible working
Source: WWW.THEDRUM.COM

It was encouraging to see the recent launch of #ShareBaby , a campaign by SheSays (the global creative network for women) aimed at promoting equal parental leave . While the UK government introduced shared parental leave and pay in 2015, uptake has been minimal with only 2% of eligible parents taking it up. Alongside my role at Proximity London, I also run DaddiLife – an online platform for modern

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