93% of UK consumers worried brands are abusing their data, finds Adobe

Published: 11/09/2019
93% of UK consumers worried brands are abusing their data, finds Adobe
Source: WWW.THEDRUM.COM

93% of all UK consumers worry about how brands use their data, according to cross-generational research from Adobe . Adobe explored the nuances in digital behaviour across 1,200 UK consumers in the Gen Z (1996-present day), millennial (1977-1995), Gen X (1965-1976) and baby boomers (1946-1964) segments. The 'Across the Generations' study found that a fifth of respondents said they would cut out

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