Why BBH agreed to be paid in beer, not dollars, for new Pabst Stronger Seltzer campaign

Published: 22/08/2019
Why BBH agreed to be paid in beer, not dollars, for new Pabst Stronger Seltzer campaign
Source: ADAGE.COM

BBH New York has found a new compensation model: PBR me ASAP. The phrase, long used by drinkers in need of more Pabst Blue Ribbon, could also be used to describe how the agency negotiated its way on the beer marketer’s roster. Instead of being paid with dollars for a campaign for Pabst’s new Stronger Seltzer product, the shop agreed to be paid with beer—specifically, 12,000 cans of it. “We really

Read more
Related news
Comment
FACEBOOK