What all marketers can learn from direct-to-consumer stars Allbirds, Billie and more

Published: 22/08/2019
What all marketers can learn from direct-to-consumer stars Allbirds, Billie and more
Source: ADAGE.COM

Few trends have upended the retail landscape as much as the rise in direct-to-consumer brands. Many of these digitally native brands did not exist a decade ago, yet they’re challenging the old ways of doing business and winning over consumers with their witty marketing, streamlined business models and value-driven products. Large marketers are paying close attention. They’re acquiring up-and-

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