Victoria’s Secret considers a change in marketing with everything on the table

Published: 22/08/2019
Victoria’s Secret considers a change in marketing with everything on the table
Source: ADAGE.COM

L Brands Inc.’s embattled Victoria’s Secret brand is finally considering the marketing overhaul investors have been asking for, but those hoping for more concrete details still have longer to wait. The lingerie chain, which saw another quarter of declining foot traffic and same-store sales in the latest quarter, said it’s mulling changes to its advertising approach, with everything on the tab

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