Former Kia exec Saad Chehab takes over marketing at VW of America

Published: 14/08/2019
Former Kia exec Saad Chehab takes over marketing at VW of America
Source: ADAGE.COM

Volkwagen is changing its U.S. marketing leadership just two months after launching a new campaign. VW announced today Saad Chehab, who led marketing at Kia Motors America from early 2017 until he resigned in late June , will take over as VW of America’s senior VP for VW brand marketing. His appointment is effective Aug. 19. Chehab replaces Jim Zabel, who is leaving VW effective today. Derrick Hat

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