Topshop Topman and Virtue launch 'Date Dash' mini-series for Gen Z shoppers

Published: 11/07/2019
Topshop Topman and Virtue launch 'Date Dash' mini-series for Gen Z shoppers
Source: WWW.THEDRUM.COM

Topshop Topman, in collaboration with Vice Media’s creative agency Virtue , launched ‘Date Dash’: a competitive dating show where compatibility is found through style.  The campaign is one fueled to gain relevance with Gen Z consumers, featuring participants who are of the same age group.  “We believe, in order to reach a Gen Z audience, brands need to be entertaining and contributing rather than

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