Launching your brand in India: why digital-first may not always work

Published: 11/07/2019
Launching your brand in India: why digital-first may not always work
Source: WWW.THEDRUM.COM

With big brands such as Spotify, Ikea, Kia and Ralph Lauren all announcing moves to enter the market , it would be fair to say that India is becoming an increasingly attractive proposition for brands that want to grow into new and emerging markets. It is set to become the world’s third-largest consumer market by 2030, with consumer spending expected to grow from its 2019 levels of $1.5 trillion to

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