Armstrong hopes new DTC offering will allow brands to bypass behemoth platforms

Published: 10/07/2019
Armstrong hopes new DTC offering will allow brands to bypass behemoth platforms
Source: ADAGE.COM

Five months after launching the DTX Company, an outfit focused on direct-to-consumer brands, Tim Armstrong is debuting a new offering. The former AOL and Oath executive unveiled Unbox, an “ecosystem” that promises to help DTC brands acquire new customers. Unbox uses QR codes on catalogs and TV as well as live events to connect brands with consumers. DTX is trying to distinguish itself from larger

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