Online campaign launches to halt maltreatment of women in football
Published: 3/07/2019
Source: CHARITYDIGITALNEWS.CO.UK
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An Adidas campaign backfires. Plus, former Chrysler CEO (and pitchman) Lee Iacocca dies: Wednesday Wake-Up Call
Published: 3/07/2019Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here . What people ar ... Read moreSource: adage.com -
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Will Rihanna’s Fenty Beauty Take Off in China?
Published: 3/07/2019Two winning weapons of Fenty — star power and its message of diversity — have appeared to gain little traction in China’s vast mainland beauty market. The post Will Rihanna’s Fenty Beauty Take O ... Read moreSource: jingdaily.com -
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Richard Edelman on trust and the 'desire for brands to lead'
Published: 3/07/2019Do you have trust issues? Chances are you do. According to a survey of more than 25,000 respondents across eight major global markets, consumer trust in brands is down across the board — and expectati ... Read moreSource: adage.com
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Berghaus turns to Instagram for latest ad campaign
Published: 3/07/2019Outdoor fashion retailer Berghaus has embraced Instagram as the channel to best tempt the public into the wilds as it launches the latest phase of its multi-million pound campaign. Founded in 1966 in ... Read moreSource: www.thedrum.com -
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The Drum Presents: This is my YouTube with Sara Cox
Published: 3/07/2019As part of a new series, This Is My YouTube presenter Russell Kane talks to BBC Radio 2 Drivetime host Sara Cox about some of the videos that have appealed to her over the years. Among Cox's choices ... Read moreSource: www.thedrum.com -
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There’s Compliments And There’s Compliments …
Published: 3/07/2019We all like to think we do work others appreciate. Work that others are compelled to tell us how it affected them. Whether that’s a word of thanks. Or a pat on the back. Or a nod of appreciation ... Read moreSource: robcampbell.wordpress.com
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9 Home-Based Business Ideas for Food Lovers
Published: 3/07/2019If you spend any time scrolling through your favorite social media channels, chances are you’ll be bombarded with an array of stunning food imagery. We’ve all become a little obsessed with food in its ... Read moreSource: www.theworkathomewoman.com -
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ASA raps sleeping pill brand over micro-influencer endorsement
Published: 3/07/2019The Advertising Standards Authority (ASA) has penalised a sleeping pill brand Sanofi for paying a micro-influencer to endorse medicine. The Instagram ad in question was posted by 'ThisMamaLife' and f ... Read moreSource: www.thedrum.com -
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Spotify drops its plan to pull in independent artists
Published: 3/07/2019The company had allowed acts to release music directly on to its service, but not any more Read moreSource: www.ft.com
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'A sense of ownership': HappyFresh on why it created an in-house ad model
Published: 3/07/2019Indonesia-based online grocery platform HappyFresh says its focus on building a personalized and customized user journey across its communication channels through first-party data drove its choice of ... Read moreSource: www.thedrum.com -
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Spotify launches first TV ad in India expanding 'there’s a playlist for that’ theme
Published: 3/07/2019Spotify has taken to TV for the first time in India as it hopes to gain dominance in one of the most populous markets in the world. The brand is hoping that TV will reach a much wider audience and enc ... Read moreSource: www.thedrum.com -
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Lawmakers Urge Facebook To Delay Libra, Issuing Stark Warnings For Global Economy
Published: 3/07/2019House Democrats warned that, without oversight, the digital currency could quickly become "too big to fail.” Read moreSource: www.huffpost.com
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Retail lines blur for shoppers in Singapore and Australia
Published: 3/07/2019Shoppers’ attention and discretionary spending are being pulled in multiple directions, meaning retail strategy has to evolve, according to new research into shopping habits in Singapore and Aus ... Read moreSource: www.warc.com -
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What TymeBank's growth says about South Africa's banking industry
Published: 3/07/2019Launched fully in February 2019, the digital-first TymeBank (Take Your Money Everywhere) is slated to bring in 500,000 customers by the end of July, as it shakes up South Africa’s banking scene ... Read moreSource: www.warc.com -
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Deconstructing premiumisation with Ehrenberg-Bass
Published: 3/07/2019Premiumisation is about more than simply launching a premium brand – and even if it does involve a premium brand, marketers need to guard against making assumptions about who will buy it and whe ... Read moreSource: www.warc.com
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Test-Drive Your Next Member Recruitment Campaign
Published: 3/07/2019Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inf ... Read moreSource: associationsnow.com -
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Sahel: fighting inequality to respond to development and security challenges
Published: 3/07/2019Sahel: fighting inequality to respond to development and security challenges 3 July 2019 Despite its development potential, the Sahel faces an unprecedented crisis. Today, there is a multifaceted pred ... Read moreSource: www.oxfam.org -
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Emergency in the Sahel: choosing the fight against inequalities
Published: 3/07/2019Emergency in the Sahel: choosing the fight against inequalities 3 July 2019 As massacres and violence intensify in the Sahel, so does the urgency of a response from the states of the region and the in ... Read moreSource: www.oxfam.org
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