WPP’s GTB installs a new leader, nine months after getting demoted by client Ford

Published: 27/06/2019
WPP’s GTB installs a new leader, nine months after getting demoted by client Ford
Source: ADAGE.COM

WPP’s dedicated Ford agency GTB will have a new leader as it tries to regain its footing after losing a sizable chunk of the automotive account.  The Dearborn, Michigan-based shop on Thursday announced Digitas executive Robert Guay as its new CEO, replacing Satish Korde, who will become chairman emeritus “assisting Ford on strategic projects around the world,” according to a press releas

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