Heineken France refreshes its consumer insight

Published: 17/06/2019
Heineken France refreshes its consumer insight
Source: WWW.WARC.COM

Heineken France has developed a way to address the particular issue that plagues all FMCG brands – the lack of a direct relationship or connection with their customers. At the recent I-COM Data Creativity Awards in Malaga, Frederic Joseph,...

Read more
Related news
Comment
FACEBOOK