Global ad sales growth continues to cool in 2019, Magna says

Published: 17/06/2019
Global ad sales growth continues to cool in 2019, Magna says
Source: ADAGE.COM

Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue will grow 5 percent in 2019, nearing $600 billion worldwide—a drop from last year’s growth rate of 8 percent, but a slight uptick from Magna's most recent forecast in December, when it predicted 4.7 percent growth. In its Summer 2019 Advertising Forecast, Interpublic Group o

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