Direct-To-Consumer Brands Are Out-Marketing Traditional Retailers–But It Comes At A Cost

Published: 3/06/2019
Direct-To-Consumer Brands Are Out-Marketing Traditional Retailers–But It Comes At A Cost
Source: WWW.EHOSPITALITYTIMES.COM

Direct-to-consumer (DTC) brands continue to up-end business models and rewrite the playbook on how to engage customers. So, it shouldn’t be a surprise to anyone in retail that a new report from CommerceNextshows an increasing divide in ecommerce marketing spending and priorities between traditional retailers and digital-first DTC brands. The research clearly demonstrates that one of […]

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