How to do personal marketing without getting creepy

Published: 11/01/2019
How to do personal marketing without getting creepy
Source: ADAGE.COM

The demarcation between pleasingly relevant and Big Brother creepy is increasingly amorphousand definitely in the eye of the beholder. As a consumer, you'd like to believe your personal data is protected. At the same time, most of us welcome, if not expect, the personalization that sites like Amazon and Netflix use to enhance your shopping experience. It's a fine line that more and more business

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