Asia Pacific to continue to lead global ad spend growth in 2019, but investments growth set to drop

Published: 11/01/2019
Asia Pacific to continue to lead global ad spend growth in 2019, but investments growth set to drop
Source: WWW.THEDRUM.COM

The Asia Pacific will continue to be a leading contributor to global ad spend growth in 2019, contributing 42% of the global increase, according to Dentsu Aegis Network’s latest advertising spend forecast. In 2018, the holding company forecasted that the region would contribute 39.7%, US$8.1 billion of the total US$20.3bn incremental global increase, led by markets China, Japan, India, and the Phi

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