Olay goes with the 'flow,' adding Badger & Winters for new campaign

Published: 13/08/2018
Olay goes with the 'flow,' adding Badger & Winters for new campaign
Source: ADAGE.COM

Procter & Gamble Co.'s Olay has tapped Badger & Winters for a new #FaceAnything campaign, which breaks with a spread in Vogue and will expand to Times Square and Grand Central placements, events and social media. Publicis Groupe's Saatchi & Saatchi remains agency of record on Olay, which has seen a turnaround this year after years of struggles. But Chris Heiert, the brand's North America and gl

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