Fanbytes on Snapchat marketing: ‘A new form of TV for younger people’

Published: 25/06/2018
Fanbytes on Snapchat marketing: ‘A new form of TV for younger people’
Source: MUSICALLY.COM

It may face tough competition from Instagram, but Snapchat remains a vibrant platform for social expression, while the app that kickstarted the ‘stories’ phenomenon continues to be a development ground for new video formats. No wonder a number of labels and other music companies want to explore its potential as a marketing platform, although many have found Snapchat a tough environment to negotiat

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