Understanding Singapore's undying love for commercial radio

Published: 1/02/2018
Understanding Singapore's undying love for commercial radio
Source: WWW.THEDRUM.COM

There is an assumption that with the rise of streaming on-demand and Internet radio in the past couple of years, commercial radio broadcasting has lost its lustre as listeners flock online to digital channels. However, that does not seem to be case in Singapore. A November 2017 survey by Nielsen found significant growth in English listenership for Singapore biggest media company, Mediacorp , which

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