Q&A: Post Trump, Brands Need More Stories, Fewer Stands

Published: 31/01/2018
Q&A: Post Trump, Brands Need More Stories, Fewer Stands
Source: FEEDS.MEDIAPOST.COM

After studying some 14 months of "fragment-nation," Kantar Consulting chief knowledge officer J. Walker Smith explains why in today's polarized times storytelling matters more than ever.

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