Q&A: Ford's New CMO on WPP Negotiations and His View of Marketing

Published: 31/01/2018
Q&A: Ford's New CMO on WPP Negotiations and His View of Marketing
Source: ADAGE.COM

Ford is going on a fitness quest, and it's taking WPP along. The global auto giant is in the midst of what executives have described as a "fitness" initiative that includes slashing $14 billion in spending on materials and engineering in the next five years. Ford is also revamping its lineup to to include fewers cars but more SUVs, which are more profitable and continue to rise in popularity wi

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