Nike Korea and Jay Park create rap song to encourage young people to be individual

Published: 1/02/2018
Nike Korea and Jay Park create rap song to encourage young people to be individual
Source: WWW.THEDRUM.COM

Nike has launched a campaign in South Korea focused on a rap song and video, alongside Korean American rapper Jay Park. The video, created by Wieden + Kennedy in Tokyo, wants to instill a ‘Just Do It’ attitude in Korean Senegis (High School Graduates), and is written with the aim of inspiring confidence and originality. The campaign is being launched just ahead of the Winter Olympic games in Pyeon

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