From festival food delivery to finding hidden gems with Canon: Uber's mission is to solve urban macro problems at scale

Published: 1/02/2018
From festival food delivery to finding hidden gems with Canon: Uber's mission is to solve urban macro problems at scale
Source: WWW.THEDRUM.COM

It would be an understatement to say that Uber ’s 2017 was quite rocky. However, over in Asia Pacific, the business is already moving on and is attempting to create an ecosystem in which it becomes intrinsic to city life. Launched at the end of 2017, Uber’s Unlocking Cities campaign aimed to put purpose and meaning into the brand, rather than focusing on the utility of its service. The latest elem

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