Coca-Cola gives its clay dolls a makeover ahead of Chinese New Year

Published: 1/02/2018
Coca-Cola gives its clay dolls a makeover ahead of Chinese New Year
Source: WWW.THEDRUM.COM

Coca-Cola has launched its annual Chinese New Year (CNY) campaign, featuring evolved and refreshed versions of their clay dolls, which have become a main feature for the annual celebration and the brand.  The campaign, which was created by McCann Shanghai, shows the clay dolls in scenarios that bring families together for moments of happiness and the use of virtual red packets, which Coca-Cola lau

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