Brand trust is 'currency' in China's auto category

Published: 21/11/2017
Brand trust is 'currency' in China's auto category
Source: WWW.WARC.COM

BEIJING/SINGAPORE: Brand trust is “currency” in China’s booming automotive category, according to a senior marketer at Uxin, an online automotive marketplace. Uxin, which secured a US$500m funding round in early 2017, has...

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