Conference advice: Avoid the buzzwords and getting buzzed

Published: 4/10/2017
Conference advice: Avoid the buzzwords and getting buzzed
Source: WWW.THEDRUM.COM

For reasons unrelated to festivities post-sundown, in my mind, every conference is tied to a drinking game. The word uttered all too often at mobile marketing conferences from 2007 to 2010 was nascent. I even remember a speaker saying that we were “on the nascent side of nascency.” Double scotch after that one. Over the years, c ustomer journey is on my “ jeez, I’ve heard that 32 times today” list

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